Congruence in Sport Event Environmental Policy, Formulated Strategy and Implementation

By Cheryl Mallen, Chris Chard, Lorne Adams and Scott McRoberts.

Published by The International Journal of Sustainability Policy and Practice

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This study examined the congruence between sports events’ environmental sustainability (ES) policy, strategies, implementation, and determined pillars of successful congruence in ES for use at future sports events. Specifically, the examination focused on the 2010 Fédération Internationale des Sociétés d’Aviron (FISA) World Rowing Masters Regatta in St. Catharines, Ontario, Canada, held at the Royal Canadian Henley Regatta course in September 2010. The methods involved semi-structured interviews of 46.87% of the executives or managerial members of the 2010 event, document analysis, and observations. The results indicated that the ES policy and formulated strategies were congruent, but that the policies/formulated strategies to implementation were incongruent. Also, ES was noted as advancing as a side product of the event growth and cost of transporting boats. Participants noted that pillars to support successful implementation were necessary and involved the need for communication concerning the responsibility for ES, the integration of ES within all levels of the sports events activities, and the monitoring and management of ES activities to ensure the ES standard desired. Importantly, these pillars of support must be completed simultaneously, adding to the complexity of ES. The participants indicated a desire for growth in ES at future regattas. This study makes a contribution to understanding the construction of successful sports events ES. Further research is needed to advance overall understandings for the research question: How can major sports events safeguard the natural environment for future sporting generations?

Keywords: Congruence Theory, Environmental Sustainabilty, Safeguarding the Natural Environment

The International Journal of Sustainability Policy and Practice, Volume 8, Issue 2, pp.1-11. Article: Print (Spiral Bound). Article: Electronic (PDF File; 227.759KB).

Dr. Cheryl Mallen

Associate Professor, Department of Sport Management, Brock University, St. Catharines, Ontario, Canada

Dr. Cheryl Mallen has taught for over a decade at Brock University. She teaches the undergraduate second year sport facility management course and the third year sport event management course. She has also been instrumental in advancing the internship program for the Department of Sport Management. She has published a text in event management with Elsevier/Butterworth Heinemann and has many manuscripts published in journals such as The Journal of Sport Management, Sport in Society, Sport Management Review, and European Sport Management Quarterly.

Dr. Chris Chard

Assistant Professor, Department of Sport Management, Brock University, St. Catharines, Ontario, Canada

Chris Chard has worked at Brock university in the Department of Sport Management for eight years and teaches classes related to financial and business management practices in the sport sector. Dr. Chard’s research interests focus on the sustainable management of sport including environmental, financial and operational initiatives.

Dr. Lorne Adams

Associate Professor, Kinesiology, Brock University, St. Catharines, Ontario, Canada

Scott McRoberts

Niagara Sport Commissioner, Brock University, St. Catharines, Ontario, Canada